GrowthOps Webinar - The Masters of Data and Voice of the Customers

In the search for growth and revenue impact, the need to prioritise the highest value customers, identify key customer journeys, and overcome friction to value experience is key.

Product-market fit is never stable; it evolves with customer needs and the competitive landscape. Teams working off static data and lagging indicators struggle to find the clarity of insight prioritise the right customers and features.

Marketing and Product teams often work in siloes, coming together regularly but not frequently enough. It’s simpler to work in siloes and work towards your own KPIs than constantly juggling trade-offs. Like the anecdotal schism between sales and marketing, it’s tempting to blame the other for a poor quality of leads or an uncompetitive product when revenue targets or MAUs are missed.

There is, however, an opportunity to more reliably grow revenue.

Top quartile companies lead with visionary CMO & CPO collaborations. Together, the tools of the marketing funnel can be aligned with evidence from the customer’s journey in the product to understand what triggers retention, which features correlate to the most valuable segments and how marketing can contribute to product adoption.

Marketing Innovation for Revenue Impact

Real-time marketing can work with product analytics for closed-loop data, hypothesis and outcome to systematically improve the customer experience.

It’s a scenario where Marketing and Product teams share tools, real-time data and real-time personalised experience action layers.

Together, habit formation loops and flywheels that drive growth can be reliably developed. Once paths to increased retention are better understood, Marketing can optimise new customer acquisition based on the most valuable customers, while Product can optimise product roadmaps that drive monetisation.

Find out how to empower Product and Marketing teams with strategies and tools they need for market leadership and develop data dependable enough to use as board-level justification.

Join GrowthOps, Mixpanel, and Insider as we explore the future of SEA Marketing and Product innovation, fueled by real-time data and personalisation to drive growth

David Isaac has been supporting the modern CMO and CPO across the challenges of product-led growth, working backwards from understanding what delight looks like to a customer and then isolating unmet needs to create top-quartile growth engines. He brings experimentation, product strategy, disruptive innovation theory and customer insight to his work with retention, monetization, growth and new product launching.

Across 16 years of business design and product management, David has held various roles supporting corporate digital transformation, corporate strategy and intrapreneurship, through to strategy deployment. The roles have included building a multi-sided marketplace; business model innovation for Samsung Product Innovation Team; being employee #1/ EY ASEAN Digital Innovation Co-lead; consulting for a luxury Swiss watch brand, driving experimentation with enterprise & high-growth new businesses in various capacities including as General Manager, Head of Product/ corporate strategy roles at B-round/ seed-funded startups, as well as a modest exit from growing a traditional SME by 450%.

In his spare time, David is a caffeine-fuelled IF/ Ketogenic biohacker, has an obsession with horology and driving, and is a proud husband and parent to a 3-year-old.

Scott Pugh leads Mixpanel’s business across Asia Pacific. Over the last two years, he has been instrumental in building a high-performance team that has delivered rapid business growth for Mixpanel. This includes recognition for Mixpanel as Regional Leader for Asia Digital Analytics, Asia Mobile App Analytics, and High Performer Asia Pacific E-Commerce in G2’s Summer 2021 rankings.

Prior to Mixpanel, Scott spent 15 years in the technology and online industry with seven years at Linkedin holding various roles, where he helped to launch its Talent Solutions business in Asia.

An endurance sports enthusiast, Scott competes in ultra-marathons and adventure races, whilst taking on endurance challenges to raise donations for causes he is passionate about including refugees and women and children in conflict regions.

With over 20+ years in sales and marketing roles in Asia Pacific, based in Singapore. Charles currently leads the growth of Insider managing Singapore, Malaysia and Hong Kong. Prior to Insider, he was VP of Socialbakers managing a team of QBSR's and non QBSR's in Singapore and Australia. Expanded the team from 6 to 20+, with a portfolio of 300+ clients across multiple verticals in 13 countries encompassing mid market and enterprise.

Previous roles also included the Chief Revenue Office of SaleCycle, a leading global SaaS e-commerce re-marketing platform, for Asia Pacific. Prior to that he was founding team at SmartRoam, developing the award winning iPhone and Android application ChatTime. Additional interesting roles include 18 months in Korea managing an outbound call centre, deploying e-marketing infrastructure for Cisco Systems across Asia Pacific, and selling some of the first Internet advertising in Hong Kong in 1997.

Teh Su-Ann is a digital transformation professional who is passionate about enabling humans to be human again in a modern world.

She fervently believes in using technology to alleviate the general population from rudimentary and frustrating experiences so they may focus on tasks that require empathy, creativity, and complex solutions. Her career has spanned across different industries and disciplines (spanning from strategy and design to project management, change management, and implementation).

Some of her notable achievements include launching Malaysia's first Artificial Intelligence powered banking chat service, the first Robot Concierge for bank branches in Malaysia, and removing the need for manual call screenings in a call centre.

She is also a dedicated paw-parent, an avid diver with a running problem, and is always up for adrenaline-inducing activities.

Innovation in Marketing & Product Strategy

Driving Growth and Habit Formation

Marketing Innovation for Revenue Impact

Real-time marketing can work with product analytics for closed-loop data, hypothesis and outcome to systematically improve the customer experience.

It’s a scenario where Marketing and Product teams share tools, real-time data and real-time personalised experience action layers.

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GrowthOps makes growth simple by delivering end-to-end solutions across the entire business life cycle and by augmenting teams around the entire lifecycle of Build, Launch and Grow using the four integrated practices covering strategy, marketing, experience and technology.

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