General Manager, Singapore and Regional Head of Performance Marketing
Shaad is the General Manager of GrowthOps Asia Singapore Campus and leads a diversely-skilled team of individuals located across Southeast Asia.
Shaad has practiced integrated digital marketing for over a decade across the UK, MENA, and APAC regions. His tech marketing career commenced at a boutique performance marketing agency in Oxford where he worked as an SEO and PPC Consultant. He then led the SEO department at a top digital agency in Dubai as SEO Director for MENA. Shaad worked on the SEO strategy and delivery for leading world brands including Jumeirah Hotel, J&J, and Etihad in 86 markets, 9 different languages, and across 6 different search engines.
He later moved to Singapore to lead the performance marketing department of Asia Pacific Digital (now GrowthOps) as Regional Growth Marketing Services Head for Southeast Asia. He ensures that his practice is profitable as it serves Southeast Asia's most recognisable brands, along with innovative start-ups, launching new products and services with an evidence-based approach to marketing. Shaad was promoted to General Manager of GrowthOps Singapore in October 2021.