Marketers, Here's Why the Anti-Trend Movement Deserves Your Attention
Ever heard of the anti-trend? Anti-consumerism, anti-fashion, slow food, low-tech fitness, and the...
The eCommerce Experience in Malaysia and Singapore: Market Overview and Consumer Behavior
The eCommerce market in Malaysia and Singapore presents unique challenges and opportunities, shaped...
A Perspective on ASEAN Banks Digital Transformation Efforts and Opportunities
In the face of a rapidly evolving global economy, ASEAN banks are at a pivotal juncture, driven by...
2024 Marketing Trends: How Technology Is Transforming Creativity
In the fast-paced world of business, agility is the name of the game. Surprisingly, technology is...
Winning in Singapore's B2B Market is About Nailing the Basics
“The B2B Marketing Benchmark” report, released by LinkedIn and Ipsos in June 2023, suggests that...
Top digital FSI trends to watch out for in Southeast Asia for 2023
The year 2022 has been intense for the Southeast Asia financial markets. From the surge in...
Perspectives from women in marketing tech on overcoming industry challenges
The global marketing technology market’s value was estimated at nearly 345 billion U.S. dollars in...
How generative AI is impacting the creative industry
At the turn of the decade, technology had already begun to change the nature of self-identity....
Time to Reimagine Talent Retention: Marketing Agencies Need to Rethink, Adapt and Evolve
The pandemic has been the very definition of ‘disruptive’, forcing us to now adapt and work in an...