Why Your Creative is the New Targeting Strategy
For years, the marketing process followed a set path: you set the strategy, you bought the...
From Search Everywhere to AI Everywhere: The Evolution of Brand Visibility
Last year, I wrote about a concept I called "Search Everywhere Optimisation" - the idea that as...
Signals in the Noise: Winning in Malaysia’s Mature Telco Market
In this new paper, we delve into fresh data-driven insights that show driving Malaysians to switch...
The ASEAN Telco Experience: Mastering B2C Engagement in the ASEAN Market
The B2C telecom sector in ASEAN is navigating a complex landscape marked by intense competition,...
The ASEAN Telco Experience: Mastering SME Customer Engagement in the ASEAN Market
In a highly competitive and crowded telecom market, companies across ASEAN are striving to stay...
Marketers, Here's Why the Anti-Trend Movement Deserves Your Attention
Ever heard of the anti-trend? Anti-consumerism, anti-fashion, slow food, low-tech fitness, and the...
The eCommerce Experience in Malaysia and Singapore: Market Overview and Consumer Behavior
The eCommerce market in Malaysia and Singapore presents unique challenges and opportunities, shaped...
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A Perspective on ASEAN Banks Digital Transformation Efforts and Opportunities
In the face of a rapidly evolving global economy, ASEAN banks are at a pivotal juncture, driven by...
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2024 Marketing Trends: How Technology Is Transforming Creativity
In the fast-paced world of business, agility is the name of the game. Surprisingly, technology is...
Winning in Singapore's B2B Market is About Nailing the Basics
“The B2B Marketing Benchmark” report, released by LinkedIn and Ipsos in June 2023, suggests that...