Newsroom
Search is over. Long live the interface
14 July 2025
Discovery, consideration and conversion are now compressed into a single screen, often without a single click. Shaad Hamid of GrowthOps Asia explains how marketers can stay visible, credible and machine-ready.
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Agency Leadership Decoded: GrowthOps’ Christopher Greenough on pairing creativity and technology to drive agency success
10 July 2025
As a regional consultancy whose goal is helping ambitious brands navigate growth by combining creative, technological, and strategic capabilities, GrowthOps Asia’s model unites diverse disciplines—from marketing and design to technology and management consulting—under one roof to deliver holistic solutions that drive meaningful business results.
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Shell Drops Jaws in KL with FOOH Starring Lewis Hamilton
26 June 2025
Shell Malaysia, in collaboration with GrowthOps Asia (lead creative), Edelman (PR) and Invictus Blue (media), continues its main character energy by unveiling eye-popping fake out-of-home (FOOH) activations for Shell V‑Power. A virtual billboard showcasing Lewis Hamilton in Scuderia Ferrari HP red has been projected in front of the iconic Petronas Twin Towers, Petaling Street and KL Tower.
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Malaysian Telcos Must Rethink Strategy to Stay Competitive in Saturated Market
10 June 2025
Malaysia’s telecommunications sector is being urged to adopt bold, digital-first strategies that align with the evolving expectations of modern consumers, as traditional approaches become increasingly ineffective in a saturated and highly competitive market.
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GrowthOps Asia and Shell Malaysia Unveil Four New Quests Starring Datuk Remy Ishak as Roger Hensem
25 March 2025
Shell Malaysia has once again partnered with GrowthOps Asia to expand the much-loved Roger Hensem universe, launching four brand-new “quests” that bring fresh adventures and even more surprises to Malaysian drivers. Starring renowned actor Datuk Remy Ishak, the campaign continues to hero Shell FuelSave’s promise — now extended beyond Shell FuelSave 95* to include the New + Improved FuelSave Diesel**, delivering up to 19km more per tank.
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GrowthOps Unveils Exclusive Shell Malaysia Raya Packets Designed for Festive Giving
19 March 2025
As Malaysians prepare to celebrate Hari Raya Aidilfitri, Shell Malaysia is embracing the spirit of togetherness with specially designed Raya packets, created to add a touch of nostalgia and joy to festive giving.
The custom Raya packets feature a vibrant illustration that captures the warmth and energy of a traditional Malaysian town during the festive season. Along the lines of the current campaign series, GrowthOps has designed Shell’s Raya packets with intricate detail.
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Three Trends to Drive 2025: Arshad Ahamed, Media & Brand Strategy Regional Director at GrowthOps Asia
24 January 2025
With the New Year knocking at the door, it’s the perfect time to reflect on the lessons gained. The fresh start invites us to embrace challenges as opportunities, turning the obstacles of the past year into stepping stones for growth in the year to come.
As part of our annual series, we invite industry leaders to share three trends they believe will shape 2025, highlight key moments from the past year, and discuss what stood out—both the good and the not-so-good.
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Three Trends to Drive 2025: Carmen Chang – Planning Director at GrowthOps Asia
8 January 2025
With the New Year knocking at the door, it’s the perfect time to reflect on the lessons gained. The fresh start invites us to embrace challenges as opportunities, turning the obstacles of the past year into stepping stones for growth in the year to come.
As part of our annual series, we invite industry leaders to share three trends they believe will shape 2025, highlight key moments from the past year, and discuss what stood out—both the good and the not-so-good.
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Three Trends to Drive 2025: Christopher Greenough, Regional Head of Creative Services at GrowthOps Asia
17 December 2024
With the New Year knocking at the door, it’s the perfect time to reflect on the lessons gained. The fresh start invites us to embrace challenges as opportunities, turning the obstacles of the past year into stepping stones for growth in the year to come.
As part of our annual series, we invite industry leaders to share three trends they believe will shape 2025, highlight key moments from the past year, and discuss what stood out—both the good and the not-so-good.
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Three Trends to Drive 2025: Michelle Hor – Account Director – GrowthOps Asia
12 December 2024
With the New Year knocking at the door, it’s the perfect time to reflect on the lessons gained. The fresh start invites us to embrace challenges as opportunities, turning the obstacles of the past year into stepping stones for growth in the year to come.
As part of our annual series, we invite industry leaders to share three trends they believe will shape 2025, highlight key moments from the past year, and discuss what stood out—both the good and the not-so-good.
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Three Trends to Drive 2025: Jason Tee – Head of People & Culture, GrowthOps Asia
10 December 2024
With the New Year knocking at the door, it’s the perfect time to reflect on the lessons gained. The fresh start invites us to embrace challenges as opportunities, turning the obstacles of the past year into stepping stones for growth in the year to come.
As part of our annual series, we invite industry leaders to share three trends they believe will shape 2025, highlight key moments from the past year, and discuss what stood out—both the good and the not-so-good.
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Creative Leaders Corner: Ed Choa & Adzam Bahrin – Taking Strategic Risks, While Mastering the Craft
10 December 2024
Five in 10 users will switch providers due to poor customer service.
Telco players aiming to retain their customers must not rely solely on offering better deals, as the true key to customer retention lies in improved customer service.
According to Rakuten Insight and GrowthOps Asia, 52% of telco users say they would switch providers due to poor customer service.
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GrowthOps and Shell Amplify Rewards With New Loyalty Campaign
21 November 2024
Shell and GrowthOps Asia continue the quest for more adventure with Malaysian icon Remy Ishak, inviting Malaysians to discover the power of multiplying rewards with the Shell App.
In a new loyalty campaign that builds on the success of the Quest For More, Shell and GrowthOps Asia introduce the much-loved character Roger Hensem, played by Remy Ishak, to encourage Malaysians to engage with the Shell App and unlock exclusive rewards.
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Customer service seen as key to telco loyalty, study finds
14 November 2024
Five in 10 users will switch providers due to poor customer service.
Telco players aiming to retain their customers must not rely solely on offering better deals, as the true key to customer retention lies in improved customer service.
According to Rakuten Insight and GrowthOps Asia, 52% of telco users say they would switch providers due to poor customer service.
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Malaysia Aviation Group partners with GrowthOps Asia, Anchora to enhance martech capabilities
14 August 2024
Marketing transformation agency GrowthOps Asia and martech company Anchora have joined forces to complete three significant projects for Malaysia Aviation Group (MAG), the parent company of Malaysia Airlines and FlyFirefly. These projects have improved MAG’s marketing capabilities, enabling a more personalised and data-driven customer experience.
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Shell and GrowthOps Invite Malaysians on a Quest for More in New Campaign Starring Remy Ishak
15 July 2024
Shell is embarking on a quest for more with its latest nationwide campaign in Malaysia, “Kembara Lebih Jauh” (“Quest for More”) starring Malaysian film icon Remy Ishak as Roger Hensem, a family man who epitomizes the spirit of adventure in his everyday life.
Launched by GrowthOps Asia, Shell’s lead creative agency, the campaign includes a 54-second feature film and various versions that will be broadcast nationwide on TV, cinema, outdoor, radio, social media, and digital platforms.
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GrowthOps Asia Selected as Digital Marketing Agency by the Roundtable on Sustainable Palm Oil
8 May 2024
The Roundtable on Sustainable Palm Oil (RSPO) has appointed GrowthOps Asia as the digital marketing agency to spearhead digital content development, event coverage, and performance media to support RSPO’s mission of making palm oil sustainable.
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How brands and agencies are actually using generative AI
8 February 2024
Campaign Asia-Pacific teamed up with Forrester to understand how marketers and agency professionals are applying AI in their work now and plan to in the future. The final results feature over 158 senior-level respondents across Asia-Pacific, mainly from marketing and advertising agencies and brands. The study focused on larger enterprises with over 100 employees, including multi-national agencies, non-for-profit companies and central government or public sector entities.
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Four tech trends transforming marketing creativity in 2024
4 January 2024
In the fast-paced world of business, being adaptable is super important. Technology is changing how marketing works. A recent study found that a whopping 82% of forward-thinking business leaders in Singapore feel it's crucial to learn new skills because of artificial intelligence.
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The rise of 3D billboard advertising: How brands can do it right in 2024
2 January 2024
In an increasingly competitive and crowded advertising landscape, more brands have begun creating literal out-of-the-box campaigns by leveraging 3D billboard displays to grab audiences and capture their attention. From eCommerce platform Shopee Malaysia and Malaysian girl group Dolla traffic-stopping 3D billboard runway fashion show in Kuala Lumpur to travel and lifestyle brand TUMI's 3D display that saw bags jumping off the screen, brands have begun to get real creative recently.
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TM hands tech and social remit to GrowthOps Asia
31 October 2023
TM has picked marketing transformation agency GrowthOps Asia as its technology, performance, and social media partner.
Within its new remit, GrowthOps Asia will oversee TM’s digital channels, inclusive of digital media, social media, web presence, and analytics across various business units, with a specific emphasis on the Unifi brand.
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Tech MVP 2023: Eric Yu, GrowthOps
20 October 2023
MOST VALUABLE PROFESSIONAL: Eric Yu’s varied and impactful career trajectory has seen him ascend to regional general manager from a systems engineer—all before 30.
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GrowthOps Clinches HKB Technology Excellence Awards 2023 for Fintech
3 August 2023
GrowthOps' consultative approach reshapes banking and insurance companies throughout Asia, nurturing a digital transformation and propelling tech-savvy operations
GrowthOps, through its adept integration of strategy, advisory, and technological expertise clinched the prestigious Digital - Financial Technology award at the recent HKB Technology Excellence Awards.
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Making marketing sense of the AI equation in Malaysia
2 August 2023
As a sector widely open to trialing new technologies, it’s no surprise to see the marketing industry at the front of the artificial intelligence (AI) queue in Malaysia.
Notably Generative AI in response to an ongoing talent war, with businesses attracted by a tool capable of rapidly improving efficiency and productivity. In that sense, it’s unsurprising that local appetite is strong.
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Sunrise Strategy: CRM Edition
1 August 2023
A captivating coffee and brunch invite which we gladly attended as I am keen to know more about Salesforce AI feature.
GrowthOps Asia and Salesforce cordially invited us for a brunch and revitalising coffee session over a presentation session on the future of digital Customer Relationship Management.
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GrowthOps Asia names Arshad Ahamed Regional Director of Media and Brand Strategy
21 July 2023
Marketing transformation agency, GrowthOps Asia has appointed Arshad Ahamed as their new Regional Director of Media and Brand Strategy. With a track record of excellence and industry recognition, Ahamed brings his creative prowess and strategic expertise to spearhead the agency’s portfolio of clients.
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How generative AI is impacting the creative industry
29 May 2023
At the turn of the decade, technology had already begun to change the nature of self-identity. Since then, James Earl Jones has sold his voice to Disney; brands like Maybelline have launched digital avatars; and deepfakes are now a genuine area of concern, as evidenced by the publication of photos showing Trump being forcibly arrested, and those of Pope Francis wearing a Balenciaga jacket.
So what should we make of all this, and what does the future hold?
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Malaysia Airlines collaborates with GrowthOps to revamp website
3 May 2023
In partnership with GrowthOps Asia, Malaysia Airlines is in a move to revamp its website to better serve its customers.
According to the national carrier, the initiative was carried out in collaboration with marketing transformation solutions provider, GrowthOps Asia.
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International Women’s Day 2023: Perspectives from Women in Marketing Tech on Overcoming Industry Challenges
9 March 2023
In celebration of the International Women’s Day, we talked to some of our female leaders and asked them to share their insights on what they’ve learned in their career journey as women trying to make an impact in a male-dominated industry.
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GrowthOps strengthens customer experience transformation offering with Salesforce partnership
27 February 2023
GrowthOps Asia has partnered with Salesforce to strengthen its customer-centric approach to servicing and ability to meet their clients’ growing demand for an end-to-end digital transformation solution.
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GrowthOps Asia’s Shakira Pathmarajah on talent retention, leadership development
22 February 2023
Chief of Staff Asia host Paul Howell talked to GrowthOps Asia’s Shakira Pathmarajah about GrowthOps Asia's strategies to attract, retain, and nurture talent while pushing their leaders to become more effective and people-centric.
GrowthOps Asia Strengthens Data & Analytics Capabilities With The Addition of Devinder Banga
9 February 2023
In his role, Devinder will lead the scaling of the analytics team by introducing new solutions for advanced analytics, personalisation and forecasting, along with developing relationships with technology and data partners, working on GrowthOps Asia’s regional clients, including companies from financial services, automotive, airline and consumer clients.
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Top digital FSI trends to watch out for in Southeast Asia for 2023
10 January 2023
Through our close partnerships with FSI organizations, we at GrowthOps observed and summarised the most important emerging industry trends and consumer behavior, along with insights that FSI can make allowances for to prepare for what’s ahead.
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Time to imagine talent retention
21 November 2022
Hybrid work has become the best recruitment and retention tool, resulting in employers doing their best to honour this flexibility—but how does it work for marketing and technology agencies, where creativity and exchanging ideas are crucial?
GrowthOps Asia names talent acquisition head amid 'war for talent'
15 November 2022
GrowthOps Asia has named Shakira Pathmarajah as its newest talent acquisition head, who is expected to lead the company's hiring efforts amid an ongoing "war for talent." In a media release, GrowthOps said Pathmarajah will manage recruitment in its operations for Malaysia, Singapore, Hong Kong, and the Philippines, as well as remote hiring in India.
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Adzam Bahrin takes on the Regional Creative Role at GrowthOps Asia
12 October 2022
Bahrin has a strong record of leading the creative department in known agencies bringing with him 12 years of experience, and was formerly the Creative Director of Naga DDB Tribal before joining GrowthOps. He started his career at Ogilvy New York as Junior Art Director and has since honed his skills towards art and creative direction with VMLY&R Malaysia, M&C Saatchi Malaysia, GSW New York, and Leo Burnett Malaysia.
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Esplanade revamps website ahead of 20th anniversary
27 September 2022
Esplanade – Theatres on the Bay has partnered with GrowthOps to refresh its website by enhancing its user experience. Esplanade’s new website aims to give a better digital experience to both performing arts aficionados and those new to the arts while creating awareness about the not-for-profit organisation and its wide range of arts performances and activities.
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GrowthOps boosts U Mobile’s customer experience with Adobe and AWS
23 February 2022
Over the past eight months, GrowthOps has helped U Mobile, a major telecommunications provider in Malaysia, revamp its website and customer experience delivery platform, U.COM.MY.
Why It Matters Solving the agritech marketing challenges with GrowthOps Asia
7 February 2022
According to the Food and Agriculture Organisation of the United Nations (FAO), small farmers produce a third of the world’s food. But despite that, farmers are still finding it difficulties to sell their crops. Shaad Hamid shares why agritech companies are facing challenges in the marketing front and the role GrowthOps have in helping a business through complex challenges.
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Taco Bell Malaysia select GrowthOps Asiaas its marketing partner for social and performance media
27 September 2022
GrowthOps Asia has won the Taco Bell social media and performance media business in Malaysia. GrowthOps is tasked to build Taco Bell’s brand voice on social media, increase engagement on its social media assets Facebook and Instagram, as well as to underscore the #ISeeATaco global campaign’s relevance to Malaysians.
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