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How generative AI is impacting the creative industry
29 May 2023
At the turn of the decade, technology had already begun to change the nature of self-identity. Since then, James Earl Jones has sold his voice to Disney; brands like Maybelline have launched digital avatars; and deepfakes are now a genuine area of concern, as evidenced by the publication of photos showing Trump being forcibly arrested, and those of Pope Francis wearing a Balenciaga jacket.
So what should we make of all this, and what does the future hold?
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Malaysia Airlines collaborates with GrowthOps to revamp website
3 May 2023
In partnership with GrowthOps Asia, Malaysia Airlines is in a move to revamp its website to better serve its customers.
According to the national carrier, the initiative was carried out in collaboration with marketing transformation solutions provider, GrowthOps Asia.
The new website will progressively be rolled out to ultimately benefit customers from 17 countries and support 11 languages. Starting with Malaysia, which was launched on April 17, 2023.
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International Women’s Day 2023: Perspectives from Women in Marketing Tech on Overcoming Industry Challenges
9 March 2023
In celebration of the International Women’s Day, we talked to some of our female leaders and asked them to share their insights on what they’ve learned in their career journey as women trying to make an impact in a male-dominated industry.
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GrowthOps strengthens customer experience transformation offering with Salesforce partnership
27 February 2023
GrowthOps Asia has partnered with Salesforce to strengthen its customer-centric approach to servicing and ability to meet their clients’ growing demand for an end-to-end digital transformation solution.
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GrowthOps Asia’s Shakira Pathmarajah on talent retention, leadership development
22 February 2023
Chief of Staff Asia host Paul Howell talked to GrowthOps Asia’s Shakira Pathmarajah about GrowthOps Asia's strategies to attract, retain, and nurture talent while pushing their leaders to become more effective and people-centric.
GrowthOps Asia Strengthens Data & Analytics Capabilities With The Addition of Devinder Banga
9 February 2023
In his role, Devinder will lead the scaling of the analytics team by introducing new solutions for advanced analytics, personalisation and forecasting, along with developing relationships with technology and data partners, working on GrowthOps Asia’s regional clients, including companies from financial services, automotive, airline and consumer clients.
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Top digital FSI trends to watch out for in Southeast Asia for 2023
10 January 2023
Through our close partnerships with FSI organizations, we at GrowthOps observed and summarised the most important emerging industry trends and consumer behavior, along with insights that FSI can make allowances for to prepare for what’s ahead.
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Time to imagine talent retention
21 November 2022
Hybrid work has become the best recruitment and retention tool, resulting in employers doing their best to honour this flexibility—but how does it work for marketing and technology agencies, where creativity and exchanging ideas are crucial?
GrowthOps Asia names talent acquisition head amid 'war for talent'
15 November 2022
GrowthOps Asia has named Shakira Pathmarajah as its newest talent acquisition head, who is expected to lead the company's hiring efforts amid an ongoing "war for talent." In a media release, GrowthOps said Pathmarajah will manage recruitment in its operations for Malaysia, Singapore, Hong Kong, and the Philippines, as well as remote hiring in India.
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Adzam Bahrin takes on the Regional Creative Role at GrowthOps Asia
12 October 2022
Bahrin has a strong record of leading the creative department in known agencies bringing with him 12 years of experience, and was formerly the Creative Director of Naga DDB Tribal before joining GrowthOps. He started his career at Ogilvy New York as Junior Art Director and has since honed his skills towards art and creative direction with VMLY&R Malaysia, M&C Saatchi Malaysia, GSW New York, and Leo Burnett Malaysia.
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Esplanade revamps website ahead of 20th anniversary
27 September 2022
Esplanade – Theatres on the Bay has partnered with GrowthOps to refresh its website by enhancing its user experience. Esplanade’s new website aims to give a better digital experience to both performing arts aficionados and those new to the arts while creating awareness about the not-for-profit organisation and its wide range of arts performances and activities.
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GrowthOps boosts U Mobile’s customer experience with Adobe and AWS
23 February 2022
Over the past eight months, GrowthOps has helped U Mobile, a major telecommunications provider in Malaysia, revamp its website and customer experience delivery platform, U.COM.MY.
Why It Matters Solving the agritech marketing challenges with GrowthOps Asia
7 February 2022
According to the Food and Agriculture Organisation of the United Nations (FAO), small farmers produce a third of the world’s food. But despite that, farmers are still finding it difficulties to sell their crops. Shaad Hamid shares why agritech companies are facing challenges in the marketing front and the role GrowthOps have in helping a business through complex challenges.
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Taco Bell Malaysia select GrowthOps Asiaas its marketing partner for social and performance media
27 September 2022
GrowthOps Asia has won the Taco Bell social media and performance media business in Malaysia. GrowthOps is tasked to build Taco Bell’s brand voice on social media, increase engagement on its social media assets Facebook and Instagram, as well as to underscore the #ISeeATaco global campaign’s relevance to Malaysians.
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