Why is executing on innovation so difficult?
"Next" initiatives for Growth, marketing and product are challenging to add to existing product/project roadmaps. Innovation is a resource allocation problem.
Why is executing on innovation so challenging?
Companies are structured around existing capabilities and the well-articulated customer needs they’re comfortable addressing.
Innovation priorities relative to your competitive advantages
In terms of "now", "next" and "future" initiatives, sometimes even "next" initiatives are challenging to add to existing pipelines & roadmaps.