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Blind Boxes: A Polarising Growth Strategy

A short whitepaper based on survey findings from Malaysia and Singapore

Blind boxes have become a commercially popular tactic in both Malaysia and Singapore. In the survey data, 55% of Singaporeans and 59% of Malaysians report having purchased a blind box before, indicating that the format has moved beyond novelty into mainstream consumer awareness and adoption.

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In This Report

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Blind Boxes_ A Polarising Growth Strategy
Blind Boxes_ A Polarising Growth Strategy (1)
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The ASEAN B2C Telco Experience by GrowthOps Asia and Rakuten Insight
The ASEAN B2C Telco Experience by GrowthOps Asia and Rakuten Insight-3
The ASEAN B2C Telco Experience by GrowthOps Asia and Rakuten Insight-2
Copy of ASEAN Telcos by GrowthOps Asia B2B-4

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