A Cloud Storage Company - Product and Value Proposition Fit Testing
The Business Challenge
An enterprise, privacy-first cloud storage company wanted to provide their robust privacy-led product direct to consumers competing with behemoths such as iCloud, Dropbox and Google Drive.
The Strategy and Implementation
GrowthOps performed a ground-up value-proposition definition exercise, validated these value-propositions with real data, and iterated campaigns and acquisition efforts in order to increase retention, upgrade to paid and drive customer referrals. This was a combined effort between the analytics, experience, creative, platform, and performance marketing teams.
Growth Results
Within 8 months of running our proprietary test and learn methodology, the client hit one of its key milestones of reaching 100,000 paid and engaged customers and has proven product-market fit to their investors.