Client

Iclif is an Asia-based international centre dedicated to executive education, research, coaching and consulting services for leadership development, organisational effectiveness and corporate governance.

Key Disciplines

• Performance marketing
• Content creation: social, website, BTL and other campaign collaterals
• Media strategy
• Paid, owned and earned channels

Results

• 685 seats booked across Malaysia, Singapore, Indonesia and Thailand
• Total profit of RM1,978,280 (tickets priced at RM2,888 each)
• 448 sign-ups via lead-gen ads
• 150,996 views of manifesto video without any media boosting

Challenge

The International Leadership Energy Award celebrates Asian leaders who are making a difference in Asia with their drive, passion and commitment to change.

Iclif wanted to raise awareness to drive awards night ticket sales and attract sponsorship.

Solution

GrowthOps Kuala Lumpur worked with Iclif to develop a successful digital launch campaign and build a strong digital and social media presence for this awards show.

Outcome

Excellent conversion numbers from Facebook ads and AOD banners, with 448 sign-ups via lead-gen ads. We also got over 150K views of the manifesto video with no media boosting.

Most importantly, we helped Iclif get 685 ticket bookings across 4 countries, bringing in nearly RM2,000,000 in profits. We also helped attract 2 Platinum Sponsors, 1 Gold Sponsor and 2 Associate Sponsors.